Email Marketing Specialist

Marketing & Fundraising · Chicago, Illinois
Department Marketing & Fundraising
Employment Type Full-Time
Minimum Experience Entry-level
Compensation $50,000 - $55,000

Position:         Email Marketing Specialist

Location:        Remote

Reporting to: Digital Marketing Manager


About Us

World Bicycle Relief (WBR) mobilizes people through the Power of Bicycles. We envision a world where distance is no longer a barrier to education, health services, and economic opportunity. A catalyst for change, World Bicycle Relief helps people in need realize their goals by providing a tool that will support them to access education, markets, health facilities and vital services they need to thrive. Equipped with a purpose-designedBuffalo Bicycle from World Bicycle Relief, students, health workers and entrepreneurs in low-income regions create opportunities for themselves, their families and entire communities.

We are a mission-driven, global not-for-profit that manages a highly refined bicycle supply chain from design through final distribution. World Bicycle Relief uses an innovative business model to create sustainable bicycle ecosystems. Through WBR’s 501(c)3, we provide transport solutions to those who cannot afford them, and through Buffalo Bicycle Limited, we sell the rugged Buffalo Bicycle and spare parts. Buffalo Bicycle Limited also offers users repair and maintenance services via a retail network of shops and local mechanics. WBR has distributed over 635,000 fit-for-purpose bicycles and trained 2,500+ community-based mechanics. Girls with Buffalo Bicycles are 19% less likely to drop out of school; dairy farmers earn 23% more income, and health workers reach 88% more patients.  

Purpose of the Position

The Email Marketing Specialist will help World Bicycle Relief evolve and advance our email marketing strategy and execution in order to achieve organizational goals around donor retention, recurring giving and revenue generation.


  • Partner with Marcomms team and global stakeholders to further define audience segmentation and opportunities for file growth
  • Execute the production of new email campaigns, including building emails from new templates and HTML, asset and copy coordination, QA and scheduling
  • Deploy improvements to existing campaigns as needed
  • Collaborate with content specialists, graphic designer and other marketing team members to optimize email creative and template structure based on best practices
  • Devise and execute A/B tests, record results and advise on improvements. Testing includes subject lines, message content, CTAs, segments, send time and new features intended to drive performance lift
  • Develop highly segmented email automation across audiences and countries
  • Mitigate email frequency between touchpoints to minimize database churn
  • Work with internal clients on email lists/segmentation, monitoring and analysis
  • Review former campaigns to ascertain areas of strength and weakness
  • Provide regular campaign performance reports that include opens, clicks, conversions, unsubscribes, etc.


  • 3+ years experience in email marketing
  • Proven in-depth experience with Hubspot email deployment system. If not already a Hubspot expert, must be able to demonstrate cross-over knowledge and ability to quickly pick up Hubspot.
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
  • Excellent project management skills
  • Hands-on email development experience, including HTML, CSS and testing in Litmus or similar platforms a plus
  • Detailed knowledge of email regulations, best practices, and compliance internationally
  • Proficiency in Salesforce a plus



  • Email Marketing
  • Campaign Marketing
  • Communication Skills
  • Marketing Automation
  • Analytics
  • Testing
  • Template Creation
  • Content Creation
  • Team Player
  • Willingness to try new approaches based on feedback

Preferred Remote Work Locations

Arkansas, California, Connecticut, Illinois, Indiana, Maryland, Minnesota, Montana, Oregon, Virginia, Washington D.C.,


WBR is a registered not-for profit in the USA (501c3), Canada, UK, Germany, Switzerland, and Australia. We have supported programs in 20 countries, and have country offices, staff, and assembly facilities in Colombia, Kenya, Malawi, Zambia, and Zimbabwe. WBR is proud to be an equal opportunity employer.

Thank You

Your application was submitted successfully.

  • Location
    Chicago, Illinois
  • Department
    Marketing & Fundraising
  • Employment Type
  • Minimum Experience
  • Compensation
    $50,000 - $55,000